Why Love Matters

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Valentine’s Day: a day loaded with expectations and hopes, disappointments and lacks. A day hijacked by romantic illusions and measurements of love outlined by Hollywood script writers and companies selling love.

In a bid to ignore the rampant consumerism of the day, it’s easy to discard completely the ritual of Valentine’s Day that is in essence simply a day about honouring love.

Love not romance. Two very different things.

I’m a woman as easily seduced by romance as anyone. I have been swept of my feet on more than one occasion by grand romantic gestures that had I looked a little closer I may have seen lacked the substance I really craved.

One of the first questions I ask a new client is what they really long for. Regardless of their profession, role, gender, race, or age, the answer will almost always be, in some form or another, that their deepest longing is to be loved and to love.

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